How Did LEGO Become More About Limits Than Possibilities? | DISCOVER

Rip open that new LEGO set and your mind races at the possibilities! A simple repertoire of piece types, and yet you can build a ninja boat, a three-wheeled race car, a pineapple pizza, a spotted lion… The possibilities are limited only by your creativity and imagination. “Combine and create!”—that was the implicit war cry for LEGOs.LEGO appears to be doing very well for itself, and there’s no shame in helping to revolutionize model-building .

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How Did LEGO Become More About Limits Than Possibilities? | DISCOVER